Research an AI video tool with a clearer brief.

Decode the demo

Separate a rendered sample from an editable project and a marketing mockup. A rendered sample proves only that a particular file exists. An editable project can show how revisions work. A mockup illustrates an interface or idea. Look for a documented workflow that connects input, editing and final export.

Write a five-field brief

1. Audience: who must understand the video?
2. Message: what should they know or do afterward?
3. Duration: what running time fits the explanation?
4. Visual style: do you need drawings, a presenter or footage?
5. Export: which file type, aspect ratio and resolution do you need?

Six editing questions

1. Can I replace a scene?
2. Can I adjust each scene’s duration?
3. Can I edit captions and correct spelling?
4. Can I change or upload narration?
5. Can I replace individual visual assets?
6. Can I change aspect ratio without losing important content?

Keep a dated research record

Record the official product URL, plan name, date, documentation link and unanswered questions. Do not transfer features from one similarly named tool to another. If the goal is a whiteboard-style explainer, compare tools in that category using the same brief.

Considering a whiteboard video tool?

If your next step is an illustrated video, our InstaDoodle buying guide explains the vendor’s published approach, what to verify and where this style may fit.

We may earn a commission if you purchase through affiliate links on our site. Our exercises are original planning examples, not evidence of product performance.