Plan a useful small-business explainer video.

Five helpful business video ideas

1. Your process: what happens after someone requests a quote.
2. A common FAQ: answer one question accurately.
3. Before a visit: what a customer should prepare.
4. Service options: explain a meaningful difference between packages.
5. Aftercare: describe the follow-up steps you actually recommend.

An original three-scene repair-shop example

Problem: show a cracked decorative mug and state that the customer wants to know whether repair is possible. Service: show an assessment and a simple repair illustration. Next step: show a booking calendar and invite an assessment. This is a fictional storyboard, not repair advice. Do not imply a repaired mug is safe for food or heat without appropriate evidence.

A short outline you can read aloud

Opening: “Not sure whether your item can be repaired?” Process: “Send a clear photo. We assess the material and damage, explain the available options and confirm the work before starting.” Next step: “Ask for an assessment using the contact details below.” Use only statements your real business can deliver. A roughly 30-second outline is a starting point; adjust duration to the narration.

Make a doodle-style version

Use a relevant object for the problem, a simple sequence for the service and a clear contact or booking visual for the next step. Keep the same colors and icon style across scenes. Reveal assets in the order they are explained. A pencil effect is decoration unless it helps the audience follow the process.

Review before publishing

1. Are the service description and claims accurate?
2. Are prices, conditions and availability current if mentioned?
3. Do images and audio have suitable permissions?
4. Can customers read contact information on a phone?
5. Does the destination page deliver the promised next step?

How to judge usefulness

Track whether visitors reach the relevant service or guide page and take an appropriate next action. Impressions alone do not show that the video helped. For our affiliate guides, outbound clicks and genuine affiliate reporting matter more than decorative motion or unsupported conversion claims.

Considering a whiteboard video tool?

If your next step is an illustrated video, our InstaDoodle buying guide explains the vendor’s published approach, what to verify and where this style may fit.

We may earn a commission if you purchase through affiliate links on our site. Our exercises are original planning examples, not evidence of product performance.